The sun is shining and the Summertime Surge is in full swing. Are you?

Over the years at our events you’ve heard me tell the story of the Spanish conqueror, Cortez. Reaching the Eastern shores of Mexico it became apparent over time that he and his men were going to have a battle on their hands. Problem was the men didn’t want to fight; they wanted to return home to Spain. Cortez had a mission, however, and so, he and his lieutenants went on board the ships one night and set them alight. Knowing that the option of ‘going home’ might lead to the men mutinying or refusing to fight, he took action to remove that possibility. Left with no choice but to go into battle and fight, they duly did just that.

There are times to burn your bridges, be committed and make what can feel like difficult decisions. My encouragement to you is to put yourself in a position where the only choice you have is success. At the end of the day this is all about your commitment to the business so it's time to hang tough. There are a number of people who want to tuck tail and run right now, but those who stay are not only going to win this fight, they’re going to prosper for years to come.

It’s a good life!

Brian